Why Be Hard When You Can Be Hot? 


Why choose a challenging path when you can opt for a more enjoyable one? That’s the question driving the latest TikTok fitness trend, 75 Hot Challenge. 

Some believe kicking off the new year with a rigorous workout routine is the way to go. Hence why so many are picking up the famously intense 75 Harder Challenge. However, others have gained traction on the social media platform because they prefer a less stringent alternative. They’re choosing the 75 Hotter Challenge. 

The 75 Hotter Challenge involves strict dietary guidelines, abstinence from alcohol and cheat meals, two 45-minute workouts (one outdoors), consuming a gallon of water daily, reading 10 pages of a nonfiction or personal development-focused book each day, and taking a daily progress photo. 

Content creator Jade Brandt described her experience with the 75 Harder Trend as “treacherous” and expressed that it felt unsustainable, lacking balance in her daily life. Dissatisfied with the restrictive nature of the challenge, Brandt, a 35-year-old social media marketer from Austin, Texas, sought a routine that allowed for fun, health, and mindfulness, leading her to create the “75 Hotter” challenge.

The central purpose of the 75 Hotter Challenge is to find balance in an enjoyable manner and foster connections with others, as per Brandt. One distinctive feature is that missing a day doesn’t necessitate starting over, reflecting recognition of real-life challenges and avoiding potentially toxic behaviors associated with perfectionism.

Brandt discovered that the positive habits cultivated during the 75 days seamlessly integrated into her daily routine. The TikTok community resonated with the 75 Hotter Challenge, often referred to as “75 Hard but for the girls,” garnering 5.5 million views on her video.

The 75 Hotter Challenge focuses on various aspects of both physical and mental well-being, mirroring some elements of the 75 Hard Challenge but with reduced restrictions. The categories include relationships, dating, diet, steps, the three-bite rule, reading, water intake, cleanliness, connection, alcohol consumption, workouts, and aesthetics.

Brandt emphasizes the interconnectedness of mental and physical health, highlighting that neglecting mental well-being can impact overall routine. The challenge aims to strike a balance and promote a sustainable and forgiving approach to personal growth.

The 75 Hotter Challenge Plan

Relationships: Cutting out toxic people and going no contact

  • Setting boundaries and prioritizing mental health.
  • Recognizing the importance of healthy relationships.

Walking: 10,000 hot girl steps each day

  • Prioritizing daily movement with a focus on achieving 10,000 steps.
  • Promoting an active lifestyle for physical and mental well-being.

Nutrition: Prioritizing protein and greens at every meal

  • Moving away from one-size-fits-all diets.
  • Ensuring a balanced approach by including protein and greens in every meal.

Three-Bite Rule: We’re not depriving, we’re balancing, so you get 3 bites

  • Encouraging mindful eating and intuitive choices.
  • Paying attention to how food makes you feel rather than strict limitations.

Books: Reading a book before bed instead of scrolling

  • Promoting the habit of reading before bedtime as a healthy alternative to screen time.
  • Encouraging personal development or fiction for relaxation.

Hydration: Drinking enough water so that our pee is clear

  • Emphasizing the importance of staying hydrated.
  • Clear urine as a simple indicator of proper hydration.

Housekeeping: ‘Keeping our spaces clean and doing a clean sweep before bed every night’

  1. Reducing stress by maintaining a clean living space.
  2. Creating a nightly routine for a more organized and relaxed morning.

Connection: Each week, call or connect with someone you’re trying to build a friendship with or an old friend

  • Nurturing relationships by actively connecting with others.
  • Building meaningful connections and fostering friendships.

Alcohol: Hot girls drink to celebrate, they don’t drink while crying at home

  • Promoting mindful drinking and celebrating positive moments.
  • Avoiding alcohol as a coping mechanism.

Exercise: Five times a week, a walk is not a workout. We need to sweat

  • Encouraging regular physical activity that challenges the body.
  • Distinguishing between casual walks and more intense workouts.

Self-Care: One outwardly aesthetic self-care thing a week

  • Prioritizing self-care activities that contribute to a positive self-image.
  • Encouraging individuals to invest time in activities that make them feel good.

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